How a mascot can improve your business
MASCOTS GRAB ATTENTION
Mascots get noticed. When people see a mascot they are instantly drawn to it, they are more likely to stop and listen to what it has to say. Ever noticed how a crowd quickly gathers around a mascot in a shopping mall?
MASCOTS ARE MEMORABLE
Mascots increase brand awareness. If an appealing character can work its way into the public consciousness it will become an instant recognisable symbol of your company or product.
MASCOTS ARE FUN
A friendly image that can be entertaining to watch and at the same time send a strong positive message to your potential customers.
MASCOTS HAVE MASS APPEAL
A good mascot can appeal to a wide demographic across all age groups and backgrounds. Mascots can even transcend languages and cultures.
MASCOTS GENERATE INCOME
If a mascot becomes popular, lucrative licensing opportunities open up to all sorts of profitable merchandise. Mascots can make you money while at the same time raising awareness of your company or product. Mascots have made their way into almost every niche of marketing, from car insurance to breakfast cereals and have taken many companies to new and exciting levels. With all the positive and progressive steps that adding a mascot has made for company branding, now is the time to breathe new life into your branding, now is the time to get your company noticed.