A Mascot, or spokescharacter, is an excellent branding tool that can increase recognition with your company and products. Most commonly based around people, animals, or objects, mascots help your audience to better identify, remember, and understand your company and products as well as generate interest and increase exposure.
Unlike spokespeople that will age, or do something to damage your brand, mascots are ageless brand representatives that help your audience develop a closer relationship with your products. They can even be turned into toys and sold!
When looking into a mascot, your company needs to:
1. Build brand recognition of a product
People are constantly flooded with marketing messages so you need to go the extra mile to stand out. A Mascot can get attention. When people see a mascot they are more likely to stop and listen to what he/she/it has to say.
2. Increased exposure of company
A good mascot is memorable. If an appealing character can work its way into the public consciousness it will become an instantly recognisable symbol for a product. When you look at the Constable Care you immediately think of the WA Police Force. You see the Rick the Rock Eagle and think of West Coast Eagles Football Team. The company logo is barely an afterthought. The mascot says it all.
3. Appeal to the human psyche
Mascots are fun and entertaining to watch. A likeable spokescharacter can instantly create a positive connection with your potential customers. Not only will they attract new potential customers that will want to learn more about your company. They can also create enthusiasm for sporting or fundraising events, drawing large crowds and getting you attention that simply a logo won’t!
To find out more about Gogo Fish International and to get more information about having a custom Mascot made for your company call +61 8 9331 5012 or email firstname.lastname@example.org
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